Aelia
Aelia is a clean mineral sunscreen brand initiated by a commercial pilot based in the USA-born from firsthand exposure to extreme sun, altitude, and skin stress.We translated this unique origin into a calm, science-led identity that prioritises protection, comfort, and trust. From the structured packaging to soft curves, restrained colour, and clear hierarchy, every detail was designed to feel reassuring, premium, and performance-driven.
Brand Strategy and Positioning
Brand Identity
Packaging Design
San Francisco, USA





