Nothing Wicked is a clean, gut-friendly food brand based in Dubai, built around the belief that everyday food can be indulgent without being harmful. We shaped the brand to feel honest, energetic, and science-backed- balancing bold appetite appeal with clarity around ingredients and nutrition.From packaging hierarchy to visual storytelling, the identity was designed to make health feel accessible, enjoyable, and trustworthy-without preaching. Worked with @Creativfish, Dubai